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Marketing Communications Specialist – China

Location: Remote - China

Changing the definition of sequencing isn’t just our tagline – it’s a commitment to game-changing advances in the field of genomics. Fueled by equal parts scientific vision and determined passion, we are delivering unprecedented innovation to short-read sequencing technologies and transforming how genomic information is accessed. You will feel the 10x difference the moment you enter our offices and labs. There’s a dynamic energy here, and we’re looking for the best of the best to be a part of it. We are seeking talented professionals excited to build new technology that advances scientific research while growing their career within a dynamic, supportive environment.

Marketing Communications Specialist – China

We are looking for a Marketing Communications Specialist to manage our online and offline communication to increase brand awareness for specific territory [China and Hong Kong]. This position reports to the Director of Marketing and will work closely with the Regional Marketing Manager. This position’s responsibilities include, but are not limited to, managing digital marketing channels (website, webinar, email, social media, ads), planning and execution of event channels (conferences, seminars, UGMs), coordinating promotional designs and creatives, tracking ROI and metrics and managing CRM database.

Key Responsibilities 

  • Work closely with Regional Marketing Director and Regional Marketing Manager to align regional marketing strategies and goals for brand awareness and lead generation
  • Plan, execute and manage event marketing, including conferences, seminars, UGMs as well as internal meetings
  • Plan, execute and manage digital marketing, including local website, SEO/PPC/SEM, marketing database, email, social media, display retargeting, and mobile and content amplification
  • Design, build and maintain our social media presence (WeChat)
  • Coordinate the design/creation of digital contents (e.g. landing page, banner ad), event creatives (e.g. booth graphics) and translation of documents to meet regional requirements and distribute in online and offline channels
  • Review, update and manage customer contact information effectively to ensure target marketing and best possible results of CRM campaigns
  • Liaison with internal team and/or external vendors as needed on marketing and website projects relating to website launches, functional testing, and key stakeholder approvals
  • Identify trends and insights in the territory/region, and optimize spend and performance based on the insights
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs)

Required Skills and Background

  • Proven work experience as a Marketing Communications Specialist or similar role
  • Experience with marketing campaigns on both offline and online marketing activities
  • Hands-on experience with web content management tools, Marketing automation (e.g. Marketo, Pardot) and salesforce.com CRM
  • Experience with graphical software editors (Adobe Photoshop, InDesign, Illustrator)
  • Knowledge of SEO/PPC/SEM and Google Analytics
  • Strong project management and organizational skills. Ability to manage external partnerships across time zones
  • Excellent communication skills: verbal, written, presentation
  • Ability to give clear, concise and constructive feedback to both internal and external resources
  • Innovative, motivated, organized, high-energy team player and with a creative flair
  • BA/BS or demonstrable equivalent in Marketing, Marketing Communications, and/or Business Degree or equivalent combination of education and experience
  • Based in China
  • Language – Chinese and English 

All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability.

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Pleasanton, CA

10x Genomics, Inc.
7068 Koll Center Parkway,
Suite 401
Pleasanton, CA 94566
+1 925 401 7300
+1 800 709 1208

San Francisco, CA

10x Genomics, Inc.
160 Spear Street,
Suite 1130
San Francisco, CA 94105
+1 925 401 7300
+1 800 709 1208

Leiden, The Netherlands

10x Genomics, Inc.
Crown Business Center Key Point II, Office Space,
Unit F-07 & F-08
Schipholweg 103
2316 XC Leiden
The Netherlands
+31 (20) 888 6622

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