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Regional Marketing Director, Americas

Location: AMR region

We are seeking Regional Marketing Managers (RMM) for the Americas (AMR) who will plan, design and execute all marketing activities for their assigned regional territory. Regional Marketing Managers should have strong technical knowledge in the area of genomics and have demonstrated experience localizing marketing programs. The Regional Marketing Director will interact cross functionally with members from commercial sales and global marketing and will be the central point of contact for territorial market planning, implementation, new product launch and regional market development. Key skillset includes: regional marketing, program localization, sales enablement, lead generation and tactical marketing.

Key Responsibilities

  • Regionalization and localization of marketing programs in the Americas
  • Effectively translate the global strategic plan into a regionalized tactical plan that meets or exceeds regional business objectives and deploy programs and tools to support regional sales teams and/or distributors
  • Select appropriate program tactics for countries in your assigned territory, govern all outbound aspects of new product launches, and report success of programs to the regional sales & global marketing teams
  • Management of regional conferences, trade shows, user group meetings and channels
  • Responsible for pipeline goal achievement across all regions
  • Knowledge of key accounts, KOLs and centers of excellence in assigned region
  • Share program resources across regions, and identify potential reuse of US programs across regions
  • Owns content reuse and localization process requirements, including execution of the localization process
  • Alignment of regional marketing program to company messaging themes and local sales in each region
  • Educate Global Marketing on dynamics including competition, funding, trends, local regulatory and compliance requirements for assigned territory
  • Partner with global teams to develop sales tools and training materials that support regional sales teams achieve territory goals
  • Drive demand & grow the marketing funnel in close collaboration with regional sales teams and distributors
  • Collaborate for all CRM related aspects of sales & marketing integration
  • Improve the size and quality of marketing leads in salesforce CRM database for assigned territory
  • Measure and evaluate impacts of owned marketing programs and track assigned spend
  • Works closely with the Global Marketing team to develop program metrics & effective tactics
  • Serve as single point of contact between the regional sales channels and the global marketing team

 Required Skills and Background

  • Requires a Bachelor’s Degree in Biology, Molecular Biology, Biochemistry or related field; or the equivalent knowledge and experience. A Master’s or PhD degree is desirable.
  • Extensive knowledge of genomics markets, products & marketing channels in assigned territory
  • Requires a minimum of 3-5 years of related experience in Life Science, in a field marketing environment
  • Combination of strong operational and strategic marketing management skills
  • Ability to work both independently and with distributed teams to achieve goals
  • Excellent English communication skills (written / oral / presentation).  Additional language skills an advantage.
  • Must be willing to travel up to 40%.
  • Ability to communicate effectively with and translate materials to the native language(s) used in one or more countries in assigned territory
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Pleasanton, CA

10x Genomics
7068 Koll Center Parkway,
Suite 401
Pleasanton, CA 94566
+1 925 401 7300
+1 800 709 1208

San Francisco, CA

10x Genomics
160 Spear St.,
Suite 1130
San Francisco, CA 94105
+1 925 401 7300
+1 800 709 1208

Leiden, The Netherlands

10x Genomics B.V.
Crown Business Center Key Point II,
Schipholweg 103,
2316 XC Leiden,
The Netherlands
+31 (20) 888 6622

Stockholm, Sweden

Spatial Transcriptomics,
Part of 10x Genomics, Inc
Södra Fiskartorpsvägen 15C,
114 33 Stockholm,
Sweden

Singapore

10x Genomics Pte Ltd
Science Park 2,
20 Science Park Road,
#02-32A/33 Teletech Park,
Singapore 117674

Shanghai, China

10x Genomics (Shanghai) Co., Ltd
2421, Cloud 9 International Plaza,
No 1018 Changning Road,
Shanghai, 200042 China

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