Privacy Policy

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Welcome to the Privacy Policy and Notice of 10x Genomics, Inc. (privacy notice). 10x Genomics, Inc. (also referred to as; 10x / the Company / we / us / our) respects your privacy and we are committed to protecting your personal data.

This privacy notice will inform you as to how we look after your personal data when you visit our website (site) regardless of where you visit it from and tell you about our policy for the protection of your personal data. This privacy notice will also tell you about your privacy rights and how the law protects you.


Purpose of this privacy notice

This privacy notice aims to give you information on how we collect and process your personal data through your use of this site, including any data you may provide through this site when you, for example:

    It is important to note that this site is not intended for children and we do not knowingly collect data relating to children.

    It is also important that you read this privacy notice together with any other privacy notice or fair processing notice we may provide on specific occasions when we are collecting or processing personal data about you (in particular in relation to any job application procedure) so that you are fully aware of how and why we are using your data. This privacy notice supplements the other notices and is not intended to override them.


    We are made up of different legal entities, details of which can be found here, which we may refer to collectively as the 10x Genomics Group. This privacy notice is issued on behalf of the 10x Genomics Group so when we mention 10x Genomics / the Company / we / us / our in this privacy notice, we are referring to the relevant company in the 10x Genomics Group responsible for processing your data. We will let you know which entity will be the controller for your data when you purchase a product or service with us. 10x Genomics, Inc. is the controller and responsible for this site.

    We have appointed a data privacy manager who is responsible for overseeing questions in relation to this privacy notice. If you have any questions about this privacy notice, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below.

    Contact details

    Our full details are:

    Full name of legal entity10x Genomics, Inc.
    Name or title of data privacy managerJames Bryant
    Email address[email protected]
    Postal address10x Genomics, Inc.
    6230 Stoneridge Mall Road
    Pleasanton, CA 94588-3260
    Telephone number(925) 401-7300

    You have the right to make a complaint at any time to the relevant data protection supervisory authority (for example, in the UK, the supervisory authority for data protection is called the Information Commissioner’s Office (ICO) (

    We would, however, appreciate the chance to deal with your concerns before you approach your relevant supervisory authority so please contact us in the first instance.

    Changes to the privacy notice and your duty to inform us of changes

    This version was last updated in December 2019 and historic versions can be obtained by contacting us.

    The data protection law for individuals in the European Union (EU) changed on 25 May 2018 (the effective date of the General Data Protection Regulation (GDPR)).

    We are based in the United States of America (USA), however, as part of our business practices, we process personal data of individuals within the EU and we therefore ensure that we comply with the GDPR.

    It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.

    Third-party links

    This site may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our site, we encourage you to read the privacy notice of every website you visit.


    Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

    We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:

      We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific feature of our site. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.

      It is important to note that we do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data), or about criminal convictions and offences with the exception of cases where personal data is provided to us in the course of career submissions.

      If you fail or decline to provide personal data

      Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail or decline to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.


      We use different methods to collect data from and about you including through:


        We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:

          Other than in relation to sending third party direct marketing communications to you via email or text message, generally we do not rely on consent as a legal basis for processing your personal data.

          You have the right to withdraw consent to marketing at any time by contacting us.

          Purposes for which we will use your personal data

          We have set out below, in a table format, a description of all the ways we plan to use your personal data, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

          Note that we may process your personal data for more than one lawful ground depending on the specific purpose for which we are using your data. Please contact us if you need details about the specific legal ground we are relying on to process your personal data where more than one ground has been set out in the table below.

          Purpose/ActivityType of dataLawful basis for processing including basis of legitimate interest
          To register you as a new customer:
          (a) Such as in relation to your purchase of goods and/or services)
          (b) Such as in relation to signing up with us to receive updates from us
          (a) Identity
          (b) Contact
          (a) Performance of a contract with you
          (b) Necessary for our legitimate interests (to develop our products/services and grow our business)
          To process and deliver your order including:
          (a) Manage payments, fees and charges
          (b) Collect and recover money owed to us
          (a) Identity
          (b) Contact
          (c) Financial
          (d) Transaction
          (e) Marketing and Communications
          (a) Performance of a contract with you
          (b) Necessary for our legitimate interests (to recover debts due to us)
          To manage our relationship with you which will include:
          (a) Notifying you about changes to our terms or privacy policy and notice
          (b) Asking you to leave a review or take a survey
          (a) Identity
          (b) Contact
          (c) Profile
          (d) Marketing and Communications
          (a) Performance of a contract with you
          (b) Necessary to comply with a legal obligation
          (c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
          To administer and protect our business and this site (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data)(a) Identity
          (b) Contact
          (c) Technical
          (a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
          (b) Necessary to comply with a legal obligation
          To deliver relevant site content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you(a) Identity
          (b) Contact
          (c) Financial
          (d) Transaction
          (e) Marketing and Communications
          Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
          To use data analytics to improve our site, products/services, marketing, customer relationships and experiences(a) Technical
          (b) Usage
          Necessary for our legitimate interests (to define types of customers for our products and services, to keep our site updated and relevant, to develop our business and to inform our marketing strategy)
          To make suggestions and recommendations to you about goods or services that may be of interest to you(a) Technical
          (b) Contact
          (c) Technical
          (d) Usage
          (e) Profile
          Necessary for our legitimate interests (to develop our products/services and grow our business)
          To progress any enquiries or submissions in response to potential or actual 10x Genomics career opportunities(a) Identity
          (b) Contact
          (c) Technical
          (d) Profile
          Necessary for the purposes of carrying out the obligations and exercising specific rights of the controller or of the data subject in the field of employment


          We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. We have established a privacy and preferences centre where you can view and make certain decisions about your personal data use

          Promotional offers from us

          We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you. This is how we decide which products, services and offers may be relevant for you (we call this marketing).

          You will receive marketing communications from us if you have requested information from us or purchased goods or services from us and you have not opted out of receiving that marketing.

          Third-party marketing

          We will get your express opt-in consent before we share your personal data with any company outside the 10x Genomics Group for marketing purposes.

          (We will also aggregate personal data with such information from other visitors to the Site such that the information no longer personally identifies you. We may use the aggregated information for the general purpose of evaluating our market and/or business trends, our customer demographics, interests and behavior, our past and future product or service offerings and/or pricing, or other aspects of our business. We may share such aggregated information with our business partners, vendors, distributors or other collaborators, for these same purposes. We may also sell or license such aggregate information to one or more third parties for use in a similar manner.)

          Opting out

          You can ask us or third parties to stop sending you marketing messages at any time by logging into the site and checking or unchecking relevant boxes to adjust your marketing preferences or by following the opt-out links on any marketing message sent to you or by contacting us at any time.

          Where you opt out of receiving these marketing messages, this will not apply to personal data provided to us as a result of a product/service purchase or other transactions.


          Our site may utilise “cookies” in order for us to monitor portions of the site visited by users, so that we can improve upon the user’s experience with our site. These cookies are files stored on your computer by our site that are accessible by our site. We may also use cookies when you register, order, or submit requests for information through the site, that allow our site to identify your computer on return visits, and help us to improve your experience in using our site.

          You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this site may become inaccessible or not function properly.

          Change of purpose

          We will only use your personal data for the purposes for which we collected it, unless we reasonably consider that we need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact us.

          If we need to use your personal data for an unrelated purpose, we will notify you and we will explain the legal basis which allows us to do so.

          Please note that we may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.


          We may have to share your personal data with the parties set out below for the purposes set out in the table in paragraph 4 above.

          Internal third parties – Other companies in the 10x Genomics Group acting as joint controllers or processors and who are based in the US.

          External third parties:

            We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.


            We are based in the USA company, however, whenever we transfer your personal data to any country other than within the EU, we ensure an EU level of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

              Please contact us if you want further information on the specific mechanism used by us when making any transfers of your personal data.

              7. DATA SECURITY

              We have put in place appropriate security measures and reasonable technical and organisational measures to protect your personal data and to prevent your personal data from being accidentally lost, intercepted, used or accessed in an unauthorised way, altered or disclosed.

              In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.

              However, you should know that neither we nor any other Internet site can fully eliminate these security risks and 10x Genomics shall not be liable for any such unauthorised access.

              We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

              8. DATA RETENTION

              How long will you use my personal data for?

              We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

              To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

              In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

              9. YOUR LEGAL RIGHTS

              Under certain circumstances, you have rights under data protection laws in relation to your personal data:

                If you wish to exercise any of the rights set out above, please contact us.

                No fee usually required

                You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.

                What we may need from you

                We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

                Time limit to respond

                We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.


                Legitimate Interest means the interest of our business in conducting and managing our business to enable us to give you the best service/product and the best and most secure experience. We make sure we consider and balance any potential impact on you (both positive and negative) and your rights before we process your personal data for our legitimate interests. We do not use your personal data for activities where our interests are overridden by the impact on you (unless we have your consent or are otherwise required or permitted to by law). You can obtain further information about how we assess our legitimate interests against any potential impact on you in respect of specific activities by contacting us.

                Performance of Contract means processing your data where it is necessary for the performance of a contract to which you are a party or to take steps at your request before entering into such a contract.

                Comply with a legal or regulatory obligation means processing your personal data where it is necessary for compliance with a legal or regulatory obligation that we are subject to.


                In this section, we provide information for California residents, as required under California privacy laws, including the California Consumer Privacy Act (CCPA), which requires that we provide California residents certain specific information about how we handle their personal information, whether collected online or offline. Under the CCPA, “personal information” is any information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household. It does not include publicly available data as defined by the CCPA. This section does not address or apply to our handling of personal information that is subject to an exemption under the CCPA. Except for the Right to Opt-out and the Right of Non-Discrimination, this section does not apply to California residents with whom we transact or communicate solely in the context of providing or receiving a product or service to or from a company that employs such residents or engages such residents as contractors. This section also does not apply to personal information we collect about job applicants, independent contractors, or current or former full-time, part-time and temporary employees and staff, officers, directors or stockholders of 10x Genomics, Inc.

                Notice at Collection and Categories of Personal Information that We Collect, Disclose, and Sell

                The table below sets out generally the categories of personal information (as defined by the CCPA) about California residents that we collect, sell, and disclose to others for a business purpose. We collect these categories of personal information from the sources described in paragraph 3 above, and for the purposes described in paragraph 4 above. Our collection, use and disclosure of personal information about a California resident will vary depending upon the circumstances and nature of our interactions or relationship with such resident.

                Categories of personal informationDo we collect?Do we disclose for a business purpose(s)?Do we sell?
                Name, Contact Information and other Identifiers: Identifiers such as a real name, alias, address, unique personal identifier, online identifier, Internet Protocol (IP) address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers.YesYesNo
                Customer Records: Paper and electronic customer records containing personal information, such as name, signature, physical characteristics or description, address, telephone number, education, current employment, employment history, social security number, passport number, driver’s license or state identification card number, insurance policy number, bank account number, credit card number, debit card number, or any other financial or payment information, medical information, or health insurance information.YesYesNo
                Protected Classifications: Characteristics of protected classifications under California or federal law such as race, color, sex, age, religion, national origin, disability, citizenship status, and genetic information.NoNoNo
                Purchase History and Tendencies: Commercial information including records of personal property, products or services purchased, obtained, or considered, or other purchasing or use histories or tendencies.YesYesNo
                Biometric Information: Physiological, biological or behavioral characteristics that can be used alone or in combination with each other to establish individual identity, including DNA, imagery of the iris, retina, fingerprint, faceprint, hand, palm, vein patterns, and voice recordings, keystroke patterns or rhythms, gait patterns or rhythms, and sleep, health, or exercise data that contain identifying information.YesYesNo
                Usage Data: Internet or other electronic network activity information, including, but not limited to, browsing history, clickstream data, search history, and information regarding a resident’s interaction with an internet website, application, or advertisement, including access logs and other activity information related to your use of any 10x Genomics, Inc. websites, applications or other online services.YesYesNo
                Geolocation Data: Precise geographic location information about a particular individual or device.YesYesNo
                Audio, Video and other Electronic Data: Audio, electronic, visual, thermal, olfactory, or similar information such as CCTV footage, photographs, and call recordings and other audio recording (e.g., recorded meetings and webinars).YesYesNo
                Professional or employment-related information: Employment history, qualifications, licensing, disciplinary record.YesYesNo
                Education Information: Information about education history or background that is not publicly available personally identifiable information as defined in the federal Family Educational Rights and Privacy Act (20 U.S.C. section 1232g, 34 C.F.R. Part 99).YesYesNo
                Profiles and Inferences: Inferences drawn from any of the information identified above to create a profile reflecting a resident’s preferences, characteristics, psychological trends, predispositions, behavior, attitudes, intelligence, abilities, or aptitudes.YesYesNo
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                California Resident Rights

                California law grants California residents certain rights and imposes restrictions on particular business practices as set forth below.

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